Multiplatform blog

The Future of Television

Mon, 19 Apr 2010 06:05:00 GMT

Viocorp, the leading full service Internet broadcasting company in the Asia Pacific has recently launched 'Future Forums' a series of online webcasts on the future of different aspects of the screen industry. The first of these forums is The Future of Television and can be accessed by signing up for an on demand version of the webcast.

Are you in the Loop?

Tue, 30 Mar 2010 01:16:00 GMT

The Loop is a startup social networking site by a team of local creatives headed up by Pip Jamieson. Its like facebook but for your career. Their motto is "Facebook is for your personal life and The Loop is for your creative life- never the two shall meet!"
Check out The Loop and create a profile in which you can upload your CV, videos, online portfolios and all things creative. There are also jobs on offer from some of the large screen and media organisations.

How the iPad will shape magazine publishing and the implications for online producers

Tue, 30 Mar 2010 00:57:00 GMT

The release of the iPad means big news for online publishers and for those producing online interactive content. See the details in Australasia's journal of the new media revolution Digital Media in the article Is the tablet the right medicine for publishers?

Do people spend more hours gaming than they do watching films?

Wed, 31 Mar 2010 03:45:00 GMT

Gary Hayes, social media expert believes that we have reached a tipping point. With more user hours spent with games than in the cinema, is gaming now more culturally relevant?

In his article Video: Cinematic Game Renaissance-Game Now Leading Film? Gary raises the point that most films have game-like story arcs and with over 80 feature films in existence based on game titles, the relevance of games and the time users are spending with them is growing.

Whether in the cinema or gaming, people are seeking to immerse themselves in stories that aid in the escape from reality. The convergence of traditional platforms such as feature film and an emerging storytelling platform such as gaming could be the answer to the ultimate escape for viewers/gamers/consumers.

Check out more of Gary Hayes of the minute thoughts at Personalize Media

Bethany Bruce

Skills shortages in multiplatform producing

Mon, 15 Feb 2010 05:54:00 GMT

"Senior Representatives from broadcasters, unions and independent producers...all agree that while multiplatform delivery is the future of television, there are large skills shortages in this area."

For full article click here.

Check out nominees of the AIMIA Awards

Tue, 16 Feb 2010 03:15:00 GMT

Check out the recent nominees of the Australian Interactive Media Industry Awards [AIMIA]. I enjoyed looking at the best online video nominations here. The nominations for best cross-platform were also impressive.

Some of these projects are great examples of the types of content that students can create within Strand B (the online producer) of Multiplatform Screen Producer Scholarship.

Bethany Bruce, Program Coordinator, The Multiplatform Screen Producer Scholarship

The Multiplatform Screen Producer

Mon, 15 Feb 2010 05:51:00 GMT

Leading up to the launch of our flagship The Multiplatform Screen Producer Scholarship, in April, we will be investigating what is expected of a producer in the current media rich landscape.

Today's producers need not only to tell stories, but to find innovative and engaging ways to do so that integrate traditional platforms such as TV and film with online and mobile.

The strength of today's producers is their adaptability to match content with platform. It's about creating stories and recreating the ways in which they can be told.

Bethany Bruce, Program Coordinator, The Multiplatform Screen Producer Scholarship.