Leading up to the launch of our flagship The Multiplatform Screen Producer Scholarship, in April, we will be investigating what is expected of a producer in the current media rich landscape. Today's producers need not only to tell stories, but to find innovative and engaging ways to do so that integrate traditional platforms such as TV and film with online and mobile. The strength of today's producers is their adaptability to match content with platform. It's about creating stories and recreating the ways in which they can be told. Bethany Bruce, Program Coordinator, The Multiplatform Screen Producer Scholarship.

Skills shortages in multiplatform producing

Monday, February 15, 2010

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"Senior Representatives from broadcasters, unions and independent producers...all agree that while multiplatform delivery is the future of television, there are large skills shortages in this area."

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